David NormanDavid Norman


As the owner and founder of EYE Fitness, David has built the Excite Your Environment brand to be Australasia’s leading provider of all things innovative in the fitness industry. His passion is to get engage more people in exercise has come from a solid sport science education in NZ (BPhEd and a double major in Exercise Prescription/ Management and Professional Studies) plus 15 years in the industry have seen him dabble in corporate health, health club management and personal training and coaching of athletes young and old… However to make a larger impact on the health and lifestyle balance of people David began sourcing and distributing unique, point of difference, yet proven commercial fitness products that can make a difference to users experiences and results and businesses ROI and USP. Today EYE Fitness has over 8 key international brands and associated programming solutions as well as 2 local product brands that allows EYE fitness to differentiate itself from other more traditional equipment suppliers. David splits his time working with customers and relationships in the industry as well as speaking at industry events along with managing the logistics, suppliers, service providers and master training team.

Get in touch now:

E: dnorman@eyefitness.com.au

P: 1800 771 079

M: +61 410 325 244


Nick AspinallNick


With a degree in Science, Nick has previously worked in major blue-chip organisations such as Bristol Myers Squibb, GE and Citi in Operational, Sales, Marketing and Business Development leadership roles.

Joining the EYE Fitness team from his position as Sales and Maketing Director for Technogym Australia, Nick has extensive experience in driving innovation and healthy lifestyle messages at a high management level. Nick was an instrumental member of the Senior Management team that launched the Australian branch of Technogym - the clear ‘premium’ equipment manufacturer of choice within the Australian health and fitness market.

Nick’s passion and enthusiasm for health, fitness and living a wellness lifestyle is central to why he has moved across from his experience in other Industry sectors to work within the health and fitness industry. With a Cert III and IV Personal Training under his belt, Nick is passionate about making a difference in an industry whose responsibility becomes greater with current global health issues.

Need Nick?

E: naspinall@eyefitness.com.au

P: 1800 771 079

M: 0431 066 007


Richard Harris Richard Harris


Richard is the resident Eye Fitness Kiwi; serving the New Zealand market with his professionalism and extensive Eye Fitness knowledge. Richard is committed to delivering an easy to understand, expert approach to his customers, helping them to understand how small changes can make a big change to the overall excellence of their business.

Need advice from Richard?

E: bodyiq@xtra.co.nz

M: +64 021 852 772




Vanessa Leone vanessa


With ten years’ experience in the fitness industry, Vanessa has a passionate conviction for fitness as a lifestyle. An accomplished Personal Trainer and Exercise Scientist she has worked with elite athletes, AFL players, special needs children, and everyone in between. Her own sporting background includes state level gymnastics, national level sport aerobics and years of dancing. High Level PTA global trainer and master trainer for Stroops, ZUU and Ankorr.

Want to do ZUU with Vanessa?

E: training@eyefitness.com.au 

P: 1800 771 079



Jude Pepperell 

jude pepperell


Since her first gym experience at 17, Jude has loved the health and fitness industry. Her first gym was Les Mills in Hamiton (who are now one of EYE Fitness'clients!) and Jude also has a long history of playing both indoor and outdoor netball since school. Jude has tried out a myriad of sports and activities, including touch rugby (something she swears she was never any good at it) and kick-boxing (which Jude found that, although it was the best fitness activity ever, she was too much of a softy to ever actually fight). Jude still loves training in gyms and likes to start the day with a walk along the beach.

Need Jude's expertise?

E: jpepperell@eyefitness.com.au

P: 1800 771 079




Jodi McCone


Jodi has been working in the fitness industry for over 10 years. Starting out as a PT then moving into club management and Regional roles for a variety of health clubs and fitness chains, around the world and here in Australia. Having owned her own studio in Vancouver to managing multiple clubs, Jodi has a solid understanding of the fitness industry and what it takes to be a successful business owner and make a difference in members lives. With a strong sporting background, in athletics, netball, running, competitive endurance horse riding and weight training, Jodi am very competitive and love to train for an event.

Want to chat to Jodi?

E: jmccone@eyefitness.com.au

P: 1800 771 079

M: 0404 402 615


Phil Foster


With over 30 years experience training and working in the fitness industry in various roles, mainly a personal trainer for the last 15 years, Phil has a real passion for health and fitness. Enjoying time with his family while doing this is the ultimate experience for him. Phil's background in rugby, cricket and boxing, along with his vast experience in resistance, strength and conditioning training, has given him a wealth of experience that enables him to help all walks of life achieve their health and fitness goals. Today he just keep fit to keep up with his daughter!

Get in touch with Phil?

E: training@eyefitness.com.au

P: 1800 771 079


Emily Boylin


Emily has over six years experience in the fitness industry as both a personal training and outdoor training business owner, plus more than nine years experience in marketing and advertising - making the perfect combination for her role in the team. Emily is also a health and fitness writer for a number of websites including Weigh It Up, Mum's Lounge and the Health of Australia to name a few.

Need to know more from Emily?

E: pr@eyefitness.com.au

P: 1800 771 079